|Featured on one poster and never used since.|
With a good reason for a redesign, I headed to the nearest library to borrow The Big Book of Logos 4. Browsing through the massive collection, I scanned and collected my favourite designs. A common theme was forming.
|From The Big Book of Logos 4.|
I was drawn to clean, geometric designs - especially circles. The text was either all in uppercase or all in lowercase - no capitalization. To my surprise, I was really liking bright orange. Notably, I preferred logos that hinted at the company name through their design. In particular, I liked the suggestion of a cockroach in the orange R-shaped Roach logo.
Before moving forward, I asked Jeremy which of my favourites he liked as well. In his opinion, the strongest design was for Norman Design Studio. His reasoning: the simple symmetry. Then, I proceeded to make a vomit dump of ideas in Photoshop.
|I must have been craving Tim Horton's|
We brainstormed images that could represent Toons On Tap. Shot glasses. Sketchbooks. Maybe even a gesture drawing. Yet, the simplest idea of ours was the strongest: a blank sheet of animation paper. Life drawing for animators, implied by a white rectangle with Acme punched holes.
Then, I got an idea. We could continue with the circle design to create personalized business cards for the team. I made three simple images to represent Jeremy, Jeffrey, and myself. Jeremy was best summed up by his ball cap, v-neck sweaters, and cheery personality. Jeffrey, in contrast, is all long hair, t-shirts, and snarky eyebrows. For myself, I included my ridiculous fake eyelashes and bleach blond hair.
Going forward, I would like to try two ideas with our new logo. First, we could create animated cycles within the circle for a logo in motion. Second, cryptic 'teaser' images could be used to announce upcoming sessions. The hours I've wasted playing Icon Pop Quiz are seeping into my brain.
|Guess the theme|